Meta & Google performance for DTC brands spending $50K–$500K/month. We find what's broken, fix it in 10 days, and guarantee ROAS improvement in writing — or you don't pay.
We agree a specific ROAS target before we start. If we don't hit it in 60 days, we work free until we do. In the legal contract — not the pitch.
✓
Written ROAS target agreed upfront
✓
In the legal contract
✓
Free continuation until hit
✓
No lock-in after 90 days
What Founders Say
BRANDS THAT TRUSTED US
+171% ROAS
"
Optigrow found the real reason for our ROAS decline in 4 hours and fixed it in 8 days. Changed every investor conversation we had.
S
Sarah M.
Founder & CEO · Skincare DTC · $10M ARR
$47K New Revenue
"
We had no idea we were invisible on Google Shopping. Optigrow built that channel from zero. It's now 28% of revenue — most efficient channel we have.
J
James R.
CEO · Pet Food DTC · $22M ARR
-43% CAC
"
Optigrow found our true CAC was $38 lower than reported. The real numbers justified 3x the acquisition investment. Complete game changer.
D
David K.
Co-Founder · Supplement DTC · $15M ARR
What We Do
THREE CHANNELS. ONE SYSTEM.GUARANTEED.
Meta Ads, Google Ads, and SEO working as one unified acquisition engine.
01 / 03
⚡
Meta Ads
Server-side CAPI, Andromeda-ready campaign architecture, creative testing (12–18 new variants/month), retargeting sequences, and Advantage+ integration. We build infrastructure.
Average 45% ROAS improvement in 30 days
02 / 03
🔍
Google Ads
Google Shopping from zero to revenue. Standard Shopping + Performance Max hybrid. Full product feed optimisation. Non-branded Search for category intent. Dynamic Remarketing.
Average $35K/month new search revenue added
03 / 03
🌱
SEO & Organic
Long-term organic acquisition that compounds. Category page SEO, product optimisation, content strategy. Brands combining paid + organic see 60–80% lower blended CAC within 6 months.
Average 60% blended CAC reduction in 6 months
Problems We Fix
EVERY BRAND AT $50K+/MO HAS AT LEAST TWO
01 / 06
🔴
Broken Tracking
Pixel-only post-iOS 26 = 20–35% invisible conversions. Algorithm optimises on incomplete data. Fix: server-side CAPI in 8 days.
25% invisible revenue recovered on average
02 / 06
🔍
Google Shopping Gap
Most brands at $100K+/month on Meta are completely absent from Google Shopping. Purchase-intent traffic going to competitors every single day.
$30–60K/month new revenue added on average
03 / 06
🎨
Creative Fatigue
Ads running 6+ weeks see 40–60% CTR decline. Paying premium CPMs for diminishing engagement. Fix: systematic creative rotation.
35% ROAS recovery from creative refresh
04 / 06
🔄
No Retargeting
Warm audiences convert at 3–5x cold rates at a fraction of the cost. Most brands aren't working this audience at all.
$20–40K/month recovered on average
05 / 06
📊
Subscription Attribution
Quiz-to-subscription journeys inflate reported CAC by 20–35% without proper CAPI. Brands underinvest because the math looks wrong — when it isn't.
30% true CAC reduction on average
06 / 06
🌍
Cross-Border Attribution
UK, AU, Canadian brands expanding to the US almost always have broken cross-border attribution post-iOS 26. US CAC looks inflated. Growth stalls.
40% US CAC improvement on average
Our Process
AUDIT TO RESULTS
Free Audit
4 hours on your account. Meta Ad Library, Google Shopping, Events Manager, attribution setup. 8-page report in 48 hours. Yours to keep regardless.
48 Hours
Strategy Call
20 minutes. We walk through what we found, what it costs you monthly, and exactly how we'd fix it. You decide. No pressure.
Day 3
10-Day Fix
CAPI live in 8 days. Google Shopping in 3 weeks. Creative system in 2 weeks. We move fast because every day of delay is real money lost.
Days 4–14
60-Day Guarantee
Hit the ROAS target agreed in writing or we work free until we do. In the contract. We only take clients we know we can genuinely move the needle for.
Days 15–75
Case Studies
REAL BRANDS. REAL RESULTS. REAL NUMBERS.
Every number from an actual client account. Tap any study to expand.
Skincare DTC
Hyperpigmentation Skincare Brand
$120K/month · Los Angeles, CA
$120K
Monthly Spend
+171%
ROAS Lift
45 Days
To Result
+
The Problem
Pixel-only tracking missing 31% of conversions. ROAS showed 1.4x — true ROAS was 2.1x. Budget decisions on wrong data for 4 months. Previous agency blamed "market conditions."
What We Found
CAPI gap: 31% invisible conversions. Google Shopping absent for 14 core terms — $38K/month uncaptured. Top 4 creatives at 11 weeks — CTR down 58%.
What We Fixed
Server-side CAPI live in 8 days. Google Shopping: 14 product groups in 3 weeks. 18 new creative variants. Retargeting sequences for every funnel stage.
+171%
ROAS improvement
$38K
New Google Shopping rev/mo
-41%
CPA reduction retargeting
45
Days to full result
Supplements DTC
Personalised Nootropic Subscription
$85K/month · New York, NY
$85K
Monthly Spend
-43%
CAC Reduction
30 Days
To Result
+
The Problem
Quiz-to-subscription attribution broken. Phantom CAC inflation of $38 per conversion. Board questioning acquisition. Team about to cut ad spend based on wrong numbers.
What We Found
Quiz completion firing as conversion instead of subscription purchase. True CAC was $54 — dashboard showed $92. Every budget decision for 6 months based on $38 too high.
What We Fixed
Rebuilt conversion event architecture. Subscription first-purchase correctly attributed via CAPI. Lookalike audiences rebuilt from clean data. Google Search added.
-43%
True CAC reduction
$38
CAC inflation removed
+67%
Budget justified by board
30
Days to fix
Pet Food DTC
Fresh Pet Food Subscription Brand
$200K/month · Austin, TX
$200K
Monthly Spend
$47K
New Rev/Month
60 Days
To Result
+
The Problem
100% Meta-dependent at $200K/month. Zero Google Shopping. Rising Meta CPMs compressing margins. 3,200 churned subscribers unretargeted with no follow-up sequence.
What We Found
Google Shopping absent for 3 core terms — 180K monthly searches going to competitors. CAPI partial — missing 22% of conversions.
What We Fixed
Google Shopping: 8 product groups live. Lapsed subscriber reactivation at $2.30 CPA. CAPI completed. Channel mix: 72% Meta / 28% Google.
$47K
New Google Shopping rev/mo
914
Lapsed subscribers reactivated
$2.30
CPA on lapsed reactivation
60
Days to full result
Activewear DTC
Premium Women's Activewear Brand
$300K/month · Los Angeles, CA
$300K
Monthly Spend
+89%
ROAS Recovery
35 Days
To Result
+
The Problem
ROAS declined 52% over 4 months. Previous agency: "market conditions." Real cause: top 6 creatives running 14 weeks. CTR down 61% from launch.
What We Found
14-week average creative age. All static, no UGC, no video. Meta's Andromeda algorithm needs creative diversity. Narrow creative = rising CPMs.
What We Fixed
18 new creative variants across 4 formats. Testing: 4 new concepts/week. Google Shopping built. Dynamic Product Ads added for retargeting.
+89%
ROAS recovery
-47%
CPM reduction
18
New creative variants
35
Days to full result
What Founders Say
STRAIGHT FROM THE FOUNDERS
+171% ROAS
"
We'd been told our ROAS decline was "market conditions" for 6 months. Optigrow found the real reason in 4 hours and fixed it in 8 days. Changed every investor conversation we had.
S
Sarah M.
Founder & CEO · Skincare DTC · $10M ARR
$47K New Revenue
"
Invisible on Google Shopping for the exact terms our customers search. Optigrow built it from zero. It's now 28% of revenue — most efficient channel we have.
J
James R.
CEO · Pet Food DTC · $22M ARR
-43% CAC
"
Board was questioning everything. Optigrow found our true CAC was $38 lower than reported. The real numbers justified 3x the acquisition investment.
D
David K.
Co-Founder · Supplement DTC · $15M ARR
+89% ROAS
"
4 months of ROAS decline. Previous agency said be patient. Optigrow had 18 new creatives live in 2 weeks. ROAS recovered 89% in 35 days. The speed was everything.
L
Lily T.
CMO · Activewear DTC · $35M ARR
$31K Recovered
"
45,000 warm visitors monthly with zero follow-up. Optigrow built the retargeting in 12 days. First month: $31K in recovered revenue we were handing to competitors.
M
Marcus W.
Founder · Home Goods DTC · $8M ARR
3x LTV Clarity
"
Expanding from Australia our US CAC looked terrible. Optigrow found cross-border pixel mixing inflating it 40%. Once fixed, the US was actually our best-performing market.
A
Anna F.
CEO · Activewear DTC AUS/US · $18M ARR
About Us
WE ARE OPTIGROW MEDIA
Optigrow Media is a performance marketing agency built specifically for DTC brands serious about growth. We work with brands spending $50K–$500K/month on paid acquisition.
We are not a full-service agency. We do three things: Meta Ads, Google Ads, and SEO — and we do them better than anyone in the DTC space. Every recommendation comes from data, not opinion.
Based in New York and Dubai. Working with US DTC brands across every vertical — skincare, supplements, activewear, food & beverage, home goods, pet food, baby, haircare, and more.
Our 60-day ROAS guarantee isn't a marketing line. It's in every contract we sign. We only take clients we know we can move the needle for — which is why we always start with a free audit.
$2.4M
Revenue recovered for clients
171%
Average ROAS improvement
10D
Average time to first results
100%
Guarantee hit rate
Our Values
HOW WE OPERATE
🔍
Specific Over Generic
Every recommendation from your specific account data. If we can't find something specific wrong with your setup, we say so — and we don't take you as a client.
⚡
Speed Is Respect
Every day of delay is real revenue lost. CAPI in 8 days. Google Shopping in 3 weeks. No 90-day onboarding. No excuses.
📋
Guarantees In Writing
Our 60-day ROAS guarantee is in every contract. Not verbal. Not implied. In writing. We only take clients we can genuinely help.
🌍
Global Perspective
New York and Dubai. UK, Australia, Canada, and European brands expanding to the US face specific challenges most US-only agencies miss entirely.
📊
Data Before Opinion
Decisions based on your account data, not best practices from 3 years ago. The DTC landscape changes fast. We update constantly.
🤝
Partners Not Vendors
Your revenue growth is our growth. That's not a tagline — it's why the guarantee exists and why it's in the contract.
Free Audit
THIS IS WHAT YOUR FREE AUDIT LOOKS LIKE
8 pages. Your brand. Your specific account data. Delivered in 48 hours. Free — no obligation.
Optigrow Media — Performance Audit Report
SAMPLE AUDIT
YOUR BRAND NAME
DTC Brand · $120K/month ad spend · Meta + Google
34/ 100
CRITICAL
3 critical issues found Est. gap: $62K/month
Critical Findings — Immediate Action Required
🔴
CAPI Not Implemented — 28% Conversion Blindspot
Pixel-only tracking confirmed. Post-iOS 26 this creates a 28% blindspot — Meta's algorithm optimising on incomplete data across every campaign simultaneously.
-$34K/mo
🔴
Google Shopping Absent — 0 Impressions for 14 Core Terms
Brand does not appear in Google Shopping for any of 14 high-intent category search terms. Combined monthly search volume: 380K. Competitors capturing 100% of this traffic.
-$38K/mo
🟡
Creative Fatigue — Top 4 Ads Running 11+ Weeks
Meta Ad Library confirms top ads launched 77–84 days ago. CTR benchmarks indicate 52–61% decline from original performance.
-$18K/mo
🟢
Campaign Structure — Above Average
Advantage+ Shopping and Manual Sales campaigns properly segmented. Budget allocation logical. CBO active and functioning correctly.
✓ Good
Revenue Opportunities Identified
Google Shopping Gap
$38K
Monthly gap from 14 uncaptured terms. Buildout: 3 weeks.