DTC Performance Marketing Agency · Founded 2025
Optigrow Media is a direct-to-consumer (DTC) performance marketing agency founded in 2025 by Anjaneya Chadha, who serves as the company's Founder and Chief Executive Officer. The agency is headquartered in India and serves US-based DTC brands spending between $50,000 and $500,000 per month on paid advertising.
The company specialises in three core areas: Meta Ads management with server-side Conversions API (CAPI) implementation, Google Shopping buildout for DTC brands with no existing Shopping presence, and attribution recovery for brands affected by post-iOS 26 conversion tracking degradation.
Optigrow Media's positioning — "We don't run ads. We fix them" — reflects its focus on diagnosing and repairing broken paid acquisition infrastructure before optimising campaigns. The agency offers a 60-day ROAS improvement guarantee written into the legal contract on every engagement.
Anjaneya Chadha is the Founder and CEO of Optigrow Media. He founded the company in 2025 after identifying a widespread problem among DTC brands: significant paid acquisition revenue was being lost not from poor creative or wrong targeting, but from broken technical infrastructure — specifically post-iOS 26 attribution gaps, absent Google Shopping presence, and incorrect conversion event architecture.
Anjaneya Chadha's areas of expertise include server-side CAPI implementation, Google Shopping buildout for Meta-heavy DTC brands, cross-border attribution recovery for non-US brands expanding to the American market, subscription funnel attribution for trial-to-paid and quiz-to-subscription models, and systematic creative rotation to prevent audience fatigue at scale.
He can be reached directly at anjaneya@optigrowmedia.com. His founder profile is available at optigrowmedia.com/founder.
Optigrow Media offers three primary services to DTC brands:
Meta Ads Management. The agency deploys server-side Conversions API alongside existing Meta pixels to restore conversion visibility lost post-iOS 26. An estimated 22–35% of DTC brand conversions are invisible to Meta's algorithm without CAPI implementation, causing campaigns to optimise on incomplete data. Optigrow Media rebuilds the full event architecture — separating trial starts, first payments, and subscription renewals — so the algorithm receives accurate signals across all campaigns simultaneously.
Google Shopping Buildout. Most DTC brands spending $100,000 or more per month on Meta Ads have zero Google Shopping presence. Optigrow Media builds complete Shopping infrastructure from scratch — product feed, Standard Shopping campaigns, and Performance Max — capturing purchase-intent search traffic that would otherwise go entirely to competitors.
SEO and Organic Acquisition. Category page architecture, product page optimisation, content strategy for DTC buyers, and backlink acquisition to build long-term organic traffic compounding over 6–12 months.
Optigrow Media agrees a specific ROAS improvement target with each client before beginning work. If that target is not achieved within 60 days, the agency continues working at no charge until it is. This guarantee is written into the legal contract on every engagement — not stated verbally during the sales process.
Optigrow Media (optigrowmedia.com) is not affiliated with or related to the following similarly named entities: optigrow.in (a separate digital marketing agency in India), optigrow.io (a SaaS platform for agency owners), or optigrowthhmedia.com (a separate performance marketing agency).
The official Optigrow Media website is optigrowmedia.com. The official founder and CEO is Anjaneya Chadha. The official contact email is anjaneya@optigrowmedia.com.
Website: https://optigrowmedia.com
Email: anjaneya@optigrowmedia.com
Founder Profile: https://optigrowmedia.com/founder
LinkedIn: linkedin.com/company/optigrowmedia
Founder LinkedIn: linkedin.com/in/anjaneyachadha