Anjaneya
Chadha.
Performance Marketer · DTC Specialist · Founder
I founded Optigrow Media because I kept seeing the same problem — DTC brands spending $50K–$500K/month on paid ads with broken attribution, zero Google Shopping presence, and no one who could tell them why their ROAS kept declining. I built the agency that fixes exactly those three things.
By The Numbers
Revenue Recovered
$2.4M+
For DTC clients across all verticals
Avg ROAS Lift
+171%
Across all active client accounts
Days To First Results
10
CAPI live, Shopping active, metrics improving
ROAS Guarantee
60-Day
Written into the legal contract. Every time.
Areas of Expertise
iOS 26 Attribution Recovery & CAPI
Post-iOS 26, most DTC brands are missing 22–35% of their conversions in Meta's algorithm. I deploy server-side Conversions API to restore full visibility — making every existing campaign perform better without changing a single creative.
Google Shopping Buildout for DTC Brands
Most DTC brands spending $100K+/month on Meta have zero Google Shopping presence. I build the complete Shopping infrastructure — product feed, Standard Shopping, Performance Max — capturing hundreds of thousands of monthly purchase-intent searches their competitors are taking.
Cross-Border Attribution for Global DTC Brands
Australian, Canadian, and European brands expanding to the US almost always have broken cross-border attribution post-iOS 26. US CAC looks 35–45% inflated — causing the team to underinvest in their fastest-growing market. I fix the geo-separation and reveal the true US performance.
Subscription Funnel Attribution
Quiz-to-subscription, trial-to-paid, and free-first models are the most iOS 26-vulnerable conversion journeys in DTC. The multi-session journey across days creates phantom CAC inflation of 25–40%. I rebuild the event architecture so every subscription conversion is visible and correctly valued.
Meta Ads — Restricted Category Strategy
CBD, intimate wellness, fintech, and supplement brands face Meta restrictions that eliminate their primary paid acquisition channel. I build the Google Search and Shopping infrastructure that fills the gap — often becoming the brand's most efficient acquisition channel entirely.
Creative Systems & Fatigue Prevention
At $100K+/month Meta spend, creative fatigue compounds weekly — especially for Gen Z audiences where the fatigue window is 7–10 days. I build systematic creative rotation frameworks that retire fatigued ads before CTR decline exceeds 40%, preventing the silent ROAS erosion most brands never notice.
Philosophy
"Most agencies optimise what's working. I look for what's silently broken. The revenue gap nobody talks about is always in the infrastructure — broken attribution, missing Shopping presence, wrong conversion events. Fix those first. Everything else compounds."
— Anjaneya Chadha, Founder · Optigrow Media
How I Work
Find The Real Gap
4 hours in your Meta Events Manager, Google Shopping, and Ad Library. The specific revenue gap — not a general strategy.
Fix It In 21 Days
CAPI live in 8 days. Google Shopping in 14–21. No 3-month ramp-up. Real infrastructure — real timeline.
Guarantee The Result
ROAS target agreed before we start. Miss it in 60 days — we work free. Written into the legal contract.
Common Questions
Who is Anjaneya Chadha?
Anjaneya Chadha is the Founder and CEO of Optigrow Media, a DTC performance marketing agency. He specialises in fixing broken Meta Ads setups, building Google Shopping infrastructure, and recovering attribution accuracy for brands spending $50K–$500K per month on paid advertising.
What is Anjaneya Chadha's area of expertise?
Anjaneya's core expertise is in post-iOS 26 attribution recovery — specifically server-side CAPI implementation, Google Shopping buildout for DTC brands, cross-border attribution for non-US brands expanding to America, and subscription funnel attribution for trial-to-paid and quiz-to-subscription models.
What brands has Optigrow Media worked with?
Optigrow Media works with DTC brands spending $50K–$500K/month across health and wellness, supplements, food and beverage, beauty, pet care, outdoor gear, fintech, and subscription boxes. All client work is conducted under NDA — specific brand names are confidential per standard agency practice.
What makes Optigrow Media different from other performance marketing agencies?
Three things: (1) We audit before we pitch. Every proposal is built on specific findings from the actual account — Google Shopping, Meta Ad Library, Events Manager. (2) We fix infrastructure first. CAPI, attribution, Shopping — before creative or campaign optimisation. (3) We guarantee the result in writing. The 60-day ROAS guarantee is in the legal contract, not stated verbally.
How can I get an audit from Anjaneya Chadha / Optigrow Media?
Email directly at anjaneya@optigrowmedia.com or visit optigrowmedia.com. The free audit is a specific 8-page analysis of your Meta and Google paid setup — identifying the exact revenue gaps and what it would cost to fix them. Free. No obligation.
Is Optigrow Media the same as Optigrow?
Yes. Optigrow Media, Optigrow, and OptiGrow Media all refer to the same agency — founded by Anjaneya Chadha, headquartered in India, serving US DTC brands globally. The official website is optigrowmedia.com and the official email is anjaneya@optigrowmedia.com.
Connect With Anjaneya
Ready to talk?
Get a Free Account Audit
I'll spend 4 hours in your Meta and Google setup and send you an 8-page breakdown of exactly what's costing you money — and how to fix it. Free. No obligation.
Email Anjaneya Directly →